Untuk mendukung kegiatan social media marketing, kita dapat memanfaatkan berbagai aplikasi yang sudah tersedia di internet. Buku ini membahas lebih dari 15 aplikasi untuk mendukung kegiatan social media marketing yang efektif dan berhasil.
This book will inspire you to: tailor your management styles to fit your people, motivate with more responsibility, not more money, support first-time managers, build trust by soliciting input, teach smart people how to learn from failure, build high-performing teams, and manage your boss.
This is the book that established "emotional intelligence" in the business lexicon-and made it a necessary skill for leaders.
Off-centered leadership offers any leader of a newly formed company or an established organization a new vision of leadership.
Contents: How will you measure your life; managing oneself; Management time Who's got the monkey; How resilence works; Manage yoour energy, not your time; overloaded circuits; Be a better leader, have a richer life; Reclime your job; Moments of greatness; What to ask the person in the mirror; Primal Leadership, the hidden driver of great performance
Contents: Be Real: Act with Authenticity; Be Whole: Act with Integrity; Be Innovative: Act with Creativity
The art of strategic leadership gives you the core value and priorities to elevate you into the strategic class of leaders.
Contents: The Age of the customer; Introducing the platform marketer; The Ad Tech Ecosystem; Identity management; Audience management; The privacy paradox; Media Optimization; Channel optimization; Experience design and creation; Audience platformutilization; Measurement and attribution; Marketing technology stack; Organizing for success.
Manusia dan pelaksana: Dua bidang yang memerlukan perhatian dalam setiap bisnis. Manajemen harus menciptakan lingkungan harmonis sehingga kedua faktor tersebut dapat saling melengkapi, tetapi sering kali malah terjadi pertentangan karena perbedaan mendasar antara keduanya. Manajemen harus memaksimalkan evektivitas individu sedangkan setiap saat perhatian individu ini dapat tersita oleh kepentin…